The thing is, when Rupuert Murdoch published an anti-health care security op-ed from Whole Foods CEO John Mackey in yesterday’s Wall Street Journal, a few progressive latte drinkers decided they didn’t need to buy their arugula at Whole Foods anymore, and called for a boycott. After all, the big marketing gimmick for Whole Foods is that they’re a socially responsible company which sells food that is actually good for you (even if the products are very over priced)…
Whole Foods has always marketed itself to a fairly educated and financially secure customer base. This is why they can successfully sell healthy (and primarily organic) foods, at a higher cost. The company has also fostered the image that it has an altruistic streak in supporting progressive causes.
With a single op-ed in an uber conservative national newspaper, this wholesome image has been blown to bits. In the course of writing 1,165 words, CEO Mackey has caused more potential damage to the Whole Foods corporate image than an e-coli outbreak in the meat room.In calling for support of the boycott of Whole Foods, I’m making an educated guess that their average customer is very politically progressive in nature. And that is why, if liberals and progressives quit shopping at Whole Foods, the impact would be quickly apparent to the company’s Board of Directors. By quickly, I mean by this coming Monday morning when the weekend receipts are tallied.
A Facebook group has been set up and has about 10,000 members. Here’s the description of that group: